Experiential Learning

At HKUST, we ensure that you apply what you learn in the workplace. A number of our courses are based on experiential learning, which requires you to work with actual companies in real-world situations. Here are some examples:

Enhancing Professional Skills (EPS)

To nurture our students as future business leaders, our professors with expertise in consulting, marketing, finance and management will deliver the winning secrets they have gained from writing effective executive summaries, making persuasive elevator pitches, presenting financial data logically, and marketing business proposals. These are essential skill sets needed to excel in the MBA program.

Consulting Skills for Managers

Taught by an ex-McKinsey consultant, this course requires students to work in teams on a consulting project with a company, conducting client meetings, site visits, management interviews and business presentations. You will learn the key skills that management consultants use to solve business problems and apply these skills in a real-world business challenge. All of the skills will be applicable in other professional roles.

Business Case Competition

Entrepreneurship and design thinking are part of the vision of our program: we encourage our students to acquire the necessary skill sets by participating in various Business Case Competitions held at University level. Students form their own teams to take part in competitions such as the HKUST One Million Dollar Entrepreneurship Competition and the Fosun Technopreneur Competition. This gives students a great opportunity to sharpen their business acumen and gain valuable feedback while overcoming the challenges involved in building a practical business case.


Enhancing Professional Skills (EPS) is an intensive course that trains us to deliver impactful business presentations, from making a winning elevator pitch, solving business problems effectively, presenting persuasive marketing and financial data, to standing strong in Q&A. By focusing on one component at a time, presenting with competence and confidence has never been easier. These skills are highly relevant and practical in my career. I liked the way the course ended with a case competition that allowed us to immediately apply our learning. It was a week full of caffeine, fun and learning that will last a lifetime.

Dorothy PunClass of 2018General Manager, Li & Fung Limited