HKUST MBA Mar 28 Masterclass & Information Session (Online)

Join Prof. June SHI, Assistant Professor of Department of Marketing at HKUST Business School for an intriguing masterclass "Harnessing New Technology for Marketing Strategy on Digital Platforms"!

This class delves into the dynamic realm of digital marketing strategy, focusing on online platforms (e.g., E-commerce and social media platforms) and the pivotal role of new technologies like Artificial Intelligence (AI). Compared to traditional marketplaces, digital platforms present distinctive challenges in acquiring and retaining consumers, sellers, or content creators. Through a fusion of lectures, case analyses, and the dissemination of cutting-edge research findings, attendees can develop a deeper understanding of digital platforms and gain insight into how emerging technologies revolutionize content creation, platform design, and consumer acquisition. The event also includes an information session, join us to learn how the HKUST MBA can help accelerate your career!

Agenda:

• HKUST MBA Program Introduction
• Masterclass by Prof. June SHI
  Harnessing New Technology for Marketing Strategy on Digital Platforms
• Admission Tips and Q&A

Register Now